We do, however, sometimes add custom animation to help us with storytelling.Įvans: The first ideas hit the page in July of 2020 and after that we began a handful of storyboards to hit on the bigger moments of the creative. And we use exactly the same technology as the game itself. We always want to lead with the game, so not only do we use assets from the game, but we also create the trailer in the native game engine Frostbite. What some of our competitors do is produce trailers in CG that have very little to do with the game experience itself.
Lindahl: This really is hitting on the very core of our existence. So the trailer uses assets from the game itself?
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